“Innovation, research, values…”

From 1990 GUT Edizioni Spa develops innovative products and projects for young people,school, leisure and business world.

GUT Edizioni Spa was founded as business entity for Smemoranda marketing, the diary/agenda become a generational phenomenon and one of the top youth brands in Italy.

In the following years GUT Edizioni Spa has become the Holding of the GUT Group, with five companies able to strategically oversee the Stationery, Gadget & Gift market.

Our Companies

GUT Distribution Srl is the trading company of the GUT Group.
A company that over the years has been able to grow and become a leader in the stationery sector thanks to three strategic key-points:

  • Its ability to create and grow its proprietary brands
  • Its ability to distribute and market products made by other firms
  • Its competence in managing national and international licenses, making them successful in the core Italian reference market

Every year, more than 25% of Italian students carry in their backpacks products created, selected and distributed by GUT Distribution.
Gut Distribution, constantly looking for new materials, shapes and colors for its proposals, dedicates care, attention and curiosity to the latest products entering the international market.


C’Art, in the stationery market since the ‘90s, has developed a network of stores under direct control and under franchise and has become, by number of stores and sales volume, the only real chain of stationery stores in Italy.

In October 2015, C’Art Group Srl, a company 100% owned by GUT Edizioni SpA, gained at an auction sale the C’Art business, strengthening its direct control of the retail channel.


Nava Design Srl is the new company 100% controlled by GUT Edizioni SpA, which acquired the Nava Design business. In more than thirty years of presence in the national and international markets, Nava has turned its products into icons of world design also available at various Museums and Foundations worldwide.

Nava Design Srl designs and produces bags, backpacks, agendas, notepads, watches, characterized by their refined materials, quality and innovation.


Digital GUT Srl carries out original and effective “EMPLOYER BRANDING” projects which are unique in the market.

It helps young people in their search of a study and work path and provides companies looking for talent with websites and web services.

It creates formats and ironic content used to introduce and promote the companies, the brands and the products of its Clients.

Digital GUT Srl is the perfect communication agency to address young.

www.talentmanager.com www.hrweb.it

Crazy Bell Agency Srl was founded in 2014 for studying, selecting and acquiring national and international licenses, for realizing commercial projects by exploiting major brands under license and for starting up tight partnerships with some of the world’s most important companies.

The Management of Crazy Bell Agency Srl, thanks to twenty years of experience in the international licensing market, is able to handle comprehensively all activities connected to the license of its Clients’ brands (sales plans, style guides, contracts and creativity), both with reference to the licensor and to the licensee.




First edition of the “Smemoranda” Diary, produced and distributed by Cooperativa Smemoranda.



Establishment of GUT Edizioni in order to market the “Smemoranda” Diary.



Acquisition of the “Smemoranda” business, including the brand, from Cooperativa Smemoranda, a not-for-profit entity.



  • GUT Distribution Srl was born for marketing the Group’s brands and for distributing major brands under license.


Strategic alliance with the Feltrinelli Publishing Group that acquires 20% of GUT Edizioni.



Lease, through the C’Art Group, of the C’Art company branch for developing the presence of the distribution market in the retail channel.



Start-up of Crazy Bell Agency Srl, the international licensing agency.



  • In July for the development of its Web activities, the GUT Group finalized the acquisition of the HRWeb Tech company branch.
  • In October, at a competitive auction sale, the C’Art Group won definitively the C’Art company.


  • Since the first of January, with the acquisition of the Nava Design company, the GUT Group enters the Lifestyle-Stationery industry.
  • The web activities of the GUT Group converge in the new Digital GUT company.


Starting from April 27th GUT Edizioni has joined the ELITE program of the Italian Stock Exchange in order to give more impetus to its growth and internationalization projects.



  • Buyout MH Way, design brand founded by Makio Hasuike
  • Opening C’Art Store in Miami and Shanga
  • Achievement of the ELITE Quality Certification

Our mission

The GUT Group aims to be the leading player – for teenagers, young adults and “the forever young” – in the development, creation and multichannel marketing (in Italy and abroad) of products, services and general and humorous editorial content, an offer fully characterized by the Italian know-how.

Our strengths

Property Brands with a long-standing history and high consumer loyalty

Scouting expertise concerning Licensed Brands

Strategic management of Non-Proprietary Brands

Ability to manage and develop editorial content

Direct control of Stationery & Back-to-School product distribution channels

“Direct presence in the Retail Distribution” è bloccato
Direct presence in the Retail Distribution


GUT Edizioni Spa

Viale Ortles 52/54, 20139 Milano

+39 02 5737451

Contact us

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