After Miami, C’Art opens in Shanghai
A new step towards international markets for C’Art, the Gut Group company leader in stationery and giftware trade. After Miami store opening, the company also reaches Chinese market, with a new store in Shanghai. The mission? To become the ambassador of the Italian style, with selected brands recognized for their quality and care for details.
Renato Spagnolo, COO GUT Distribution & Group International Business Development Director: “China, together with the USA, is a big and expanding market that offers great opportunities for high quality Italian products. Shanghai is now the Chinese most open-minded city, and it will surely appreciate C’Art concept. International markets are an essential challenge for our group. Shangai store lets us create a qualified contact point for the audience we want to reach, and get valuable informations about how to penetrate markets on a broader scale. From our experience in Shanghai and Miami, C’Art results closer to a female audience always looking for new inspirations. We offer high end lifestyle products, linked to the Italian taste for craftsmanship, style and design. The next steps? To continue a selective opening program in other cities in China and to introduce our most representative brands within the wholesale channel”.
C’Art store in Shanghai opens at the beginning of September 2017 on a commercial area of 100 squares meters. The atmosphere of the store recalls traditional craft shops and ancient Italian market squares. Shopping experience is a key element and visual merchandising choice is recognized and highly appreciated by our customers. “We found great interest and curiosity. Surely we still have to work to attract more people in our shop and, at the same time, to better adapt C’art formula to Chinese customer experience”.