I’ve been with you ever since 1979,
when Manhattan and Apocalypse Now were playing at the cinema,
and the The Wall by Pink Floyd was on the radio.
They say that the best enterprises arise from the heart,
and, in fact, that’s how I was created, just like that, spontaneously.
Bottom up, from the almost physical need of a group of Milanese students.
A sixteen month long diary, squared pages to write on, stories to make you think
and a dark blue cover, with a green apple at its centre, to feel free.
Free to choose, to love and to think. It was almost revolutionary stuff.
There’s nothing else like me.
Those kids invented me to suit their heart’s desire: a book that was both a monthly planner and a diary.
Italian but with the desire to discover the world, different but only to say that we are all the same.
As happens when feelings are involved, the consequences were absolutely unforeseeable.
But wonderful: from the very first edition to this very day, twenty thousand students have consumed me every day. And not only.
Those who’ve had a Smemo have never forgotten it.
Those who confide their thoughts to me today will never forget.
Just as people back then had dreamed would happen.
Smemoranda was created to tell stories.
Its own story starts in 1979 with the diary that is part book and part journal.
From then on, Smemo, in its several different forms, has proliferated to reach the hearts of as many people as possible. Over time, its ideas have become a part of the cultural heritage of 7 generations of young people who’ve grown up with her.
The stories it tells change but the intuition from which they arise always remains the same: sharing one’s vision of the world.
At the beginning it had lines, the squares represented a small revolution.
As also, the long, 16 month year, with lots of pages to write on and to read.
The logo was an apple, the forbidden fruit, to feel free.
This is how the first item signed Smemoranda was created: always against the tide, pacifist, free, with lots of things to say: some funny some more serious, at times both, today like yesterday.
Since 2005, Smemoranda diaries have been produced with Zero Emissions. Thanks to a concrete commitment for the environment with Eco-way- under the protection of Fondazione Terra ONLUS – Smemoranda has planted 6 woods in the Oltrepò Pavese area: 160.000 trees to absorb more than 1000 tons of CO2 per year and to return a great quantity of oxygen to the atmosphere.